Challenges
The basic principles of design often seem complex and hard to grasp – especially for individuals without extensive technical expertise. Many struggle to understand the underlying connections and to apply them in their daily professional lives. Often, design is not seen as a holistic process, leading to fragmented views that fail to link it to other areas. This hinders the practical implementation of design strategies and stifles innovative approaches.
Goal
The aim of the training is to equip participants with fundamental design principles and practical tools they can apply in their professional environment. Through interactive exercises and practice-oriented examples, the newly acquired knowledge is immediately applied, ensuring a deeper understanding and sustainable implementation. Participants develop the ability to perceive, evaluate, and effectively use design in a more deliberate manner to achieve impactful results.
Target group
Product Owners, Developers, Marketers, Project Managers
Content
Our training provides a shared and interactive experience, offering participants a solid introduction to essential design principles that can be effectively applied to their daily tasks. It is a balanced mix of theoretical input sessions and interactive breakout sessions.
We focus on "Good Design vs. Bad Design," using illustrative examples and real-life scenarios to demonstrate the impact of design decisions on results and user experiences. Additionally, we encourage participants to collaborate and develop a shared understanding of design to create creative solutions for the challenges they face in their work environments.
At the end of the training, participants will leave with new perspectives, practical tools, and the ability to consciously and purposefully incorporate design into their projects.
Agenda:
Design Basics:
- Definition, components (colors, typography, grid), digital design
- UX and UI: Differences
Overview of UX-Design:
- Definition
- Design principles (Gestalt Theory, Hick’s Law/Jacob’s Law)
- Why is good UX design important?
- Interactive Session: Good Design vs. Bad Design
- UX Processes (Ideation/Wireframes/Architecture)
Overview of UI-Design:
- Definition
- Why is good UI design important?
- Rules and principles
- Interactive Session: Good Design vs. Bad Design
- Design System (Tools)
- Checklist for good UI design
- Trends in UI design
Organizational information
- Duration: 1 day
- Language: German or English
- Location: Remote, on request also in-person
- Group size: 10 - 15 participants (with more facilitators added for larger groups)
Voices from participants
Our Trainer
Our Academy expert
We are happy to create your individual training
Cordula Kartheininger
HR & AOE Academy Strategy Lead